The biggest challenge for Bitcoin today is to achieve massification. After all, the only way virtual currency will be able to challenge Fiat money worldwide is if millions of people acquire and use BTC in their daily transactions. And to achieve this, it’s important that people know the advantages that cryptomoney can bring to their lives. That’s why Binance promotes Bitcoin with ads in London bus stops.
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The objective: massification
There’s been a lot of progress since the birth of Bitcoin eleven years ago. In this short period of time, the world’s first cryptomoney has gone from being a technological curiosity to being the most important financial asset of the decade. With an exponential increase both in its price and in the number of users in its Blockchain.
Moreover, Bitcoin has managed to promote a true revolution based on the block chain. Because even companies, governments and individuals who don’t want to get involved with Bitcoin, for one reason or another, have recognized the value that the Blockchain technology represents and the opportunities it offers. Thanks to this, hundreds of different crypto currencies with different technical capabilities have been born.
However, this doesn’t mean that Bitcoin has achieved its initial goal of becoming a viable alternative for Fiat money. Since there are still not a sufficient number of users using crypto currency worldwide to purchase goods and services.
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Binance promotes Bitcoin in London
Although there are several reasons why Bitcoin has not achieved mass usage. These include government restrictions, climbing difficulties, and few businesses accepting cryptomoney. Probably the fundamental problem behind all these obstacles is the lack of knowledge about what crypto currency offers, which is what Binance, the world’s largest exchange, is trying to change.
Thus, the company founded and directed by Changpeng Zhao, has started an advertising campaign in the city of London. Placing ads in the bus stops, in which Bitcoin is promoted with the slogan “Money is evolving, it’s time to adapt”.
With this advertisement, the exchange would not only be promoting the use of its exchange platform. It would also be bringing the knowledge about The News Spy to people who haven’t been interested in cryptomonies so far. But, thanks to the Binance announcement, they could start researching about them, and become users of BTC and other cryptoactives.
If the Binance campaign is successful, it could be replicated in other cities and with other mechanisms. This would increase even more the knowledge about cryptomonies, and with it the support they receive. Being potentially a catalyst for a greater adoption of Bitcoin and other digital assets. Making this our Tip of the Day here at CryptTrend.